One country I would like to visit in Europe is the Netherlands, popularly called Holland. A few days ago, I decided to do some research on the top-most popular gift cards there; after some digging, reading, and comparison, my findings will amaze you.
Gift cards market in the Netherlands is one of the fastest-growing gift card markets in Europe. It is expected to reach approximately US$2.84 billion in 2025. Some of the top-used gift cards among Dutch consumers include VVV, Hema, Primera and Bol.com gift cards.
In this article, I will talk about the top 8 gift cards in the Netherlands. I will also provide extra valuable insight like where you can buy them or convert them to Naira or Cedis.
These are a combination of gift cards by multinational companies and those issued by local brands which include a wide range of categories.
If you want to buy gift cards in the Netherlands, these are the top options you should consider:
To know more about these gift cards, keep reading. I will explore them one after the other in the section below.
The VVV gift card, known as the VVV Cadeaukaart in Dutch, is one of the most versatile gift cards in the Netherlands. It is widely accepted across various stores and restaurants, spendable at over 18,000 points, online and offline.
It can be used for shopping, dining, fun activities like going to the museum or cinema, and even some online services. The VVV Online Gift Code is a digital version of the gift card that can be used at numerous Dutch webshops.
You can buy these cards in different amounts and it can be loaded with any amount between €5 and €250 which can be spent in parts. They are a great option for anyone who enjoys flexibility in choosing how they spend their gift card.
A Netflix gift card is mostly used by entertainment lovers in the Netherlands. Netflix is a global streaming platform where you can watch a wide variety of movies, TV shows, and documentaries on your mobile device or PC.
With a Netflix gift card, you can pay for your subscription by applying the card’s balance to your account. This allows you to stream content until the balance is fully utilized.
Major electronics and multimedia retailers in the Netherlands typically stock Netflix gift cards. You can also buy from online retailers and platforms like Nosh for a more competitive price.
HEMA is a well-loved popular Dutch store that sells an extensive range of products, including clothing, home goods, cosmetics, and more.
The HEMA gift card can be used in-store or online to purchase any of the items sold at HEMA. It comes in several denominations, which is a flexible gift choice.
You can order for the gift card directly from HEMA’s official website or purchase in-store at any HEMA location across the Netherlands.
Apple devices are widely used across various demographics in the Netherlands, with Apple holding approximately 27.63% of the mobile vendor market share as of March 2025. This widespread usage contributes to the popularity of Apple Gift Cards in the country.
It can be used to purchase hardware like iPhones, iPads, and MacBooks, as well as digital content such as apps, games, music, movies, TV shows, iCloud+ subscriptions, and more.
Apple Gift Cards are region-specific. It’s important to know that cards purchased in the Netherlands can only be redeemed with a Dutch Apple ID and cannot be used in other countries.
IKEA is a global brand with over 479 outlets in 63 countries and a total of 14 stores across the Netherlands. IKEA is known for its stylish and affordable furniture, and its gift card is one of the most popular gift cards in the Netherlands.
IKEA gift cards can be used in-store or online to purchase anything from furniture to home accessories. It’s a practical gift for someone who loves to decorate their home or needs some new furniture.
IKEA gift cards can be used for purchases both in-store and online at IKEA.nl. They are also flexible in the sense that you can select any value starting from €5, up to a maximum of €1,000.
The Google Play Store is a store where Android users can download or buy digital content. The Google Play Gift card makes it easy to buy apps, games, movies, and books from the store, without the use of a debit or credit card.
Major retailers such as Albert Heijn, Primera, and Bruna sell physical Google Play Gift Cards. This card offers flexibility and is a great gift for anyone who enjoys Android apps or digital content.
Google Play Gift Cards have no expiration date, which means you can use the balance whenever it’s convenient for you.
The Primera Keuze Cadeaukaart is a versatile gift card in the Netherlands which can be exchanged online and in-stores for more than 150 gift cards, including HEMA, Coolblue, Wehkamp, MediaMarkt, Bol.com and more.
The Primera Keuze Cadeaukaart must first be exchanged for a specific retailer’s gift card before use; it cannot be used directly at the retailer’s store or website.
Primera Keuze Cadeaukaart can be redeemed online by entering your card number and PIN at their redemption page, then selecting from over 150 retailer gift cards. You can also visit any Primera store to exchange it directly for a gift card of your choice.
Bol.com is a major online retailer in the Netherlands, similar to Amazon. They offer a broad range of products, from books to electronics. Their gift card is versatile and can be used to buy items on their site.
You can buy these gift cards in various amounts, making them flexible for different budgets. Bol.com also has e-gift cards, which are perfect for instant gifting.
Bol.com Gift Cards are available in various fixed denominations, including €5, €10, €15, €20, €25, €30, €50, €60, €100, and €150.
Related Article: Top 8 Types of Gift Cards in Switzerland
Popular options include VVV gift cards, Netflix, HEMA, Apple, IKEA, Google Play, Primera, Bol.com, and Steam gift cards. These cards cover a range of categories—from shopping and entertainment to tech and homeware.
Gift cards are available at major retailers like Albert Heijn, HEMA, Primera, and Bol.com, as well as online through platforms like Gamecardsdirect and Dundle.
Use platforms like Nosh, which allow Nigerians to buy international gift cards. Download the app, log in, choose a Netherlands gift card, and follow the payment steps.
You can sell them on gift card trading apps like Nosh. Just select “Sell Gift Card,” upload details, and receive your payout in Naira or Cedis once verified.
Yes, Steam gift cards are widely available both in physical stores and online. They can be redeemed on Steam for games, downloadable content, and more.
The upward trend in the gift card market in the Netherlands is projected to grow by 6.9% annually. Among the most sought-after gift cards in the Netherlands are those including options from popular brands like VVV, Netflix, HEMA, Apple, IKEA, Google Play, Primera, and Bol.com.
You can easily purchase these gift cards at major retail stores across the Netherlands. For those outside the Netherlands, such as in Nigeria or Ghana, use Nosh to purchase Netherlands gift cards and convert them to your local currency.
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